Poundfield Products Ltd was founded by Mark Jardine, whose experience of the on-site problems of many existing retaining wall systems led him to the design of the Alfabloc® which he began manufacturing in 1999. It is a precast concrete retaining walling system that was – quite simply – quicker and easier to install than any competing product. It has no protruding toe and in many cases can be used freestanding. The Alfabloc® was immediately successful and today is manufactured not just in Ipswich, but also under licence in Ireland and mainland Europe.

In 2003, the pre-stressed 1 metre wide L-bloc® was introduced. This is the only pre-stressed interlocking L on the market and it has many advantages over normal precast Ls: it is lighter and interlocks, making it more robust and easier to install. This was soon followed in 2005 by the 2 metre wide L-bloc®, which has all the advantages of the 1 metre wide unit as well as the extra width, which halves the time of installation and makes it very competitive in terms of price.

In 2007, after some three years in development, the company launched another innovative product: the Betabric® pre-cast concrete brick faced panel. These panels are manufactured in a purpose built facility which results in a uniform quality that can be used for cladding for a variety of building applications. Any standard sized brick can be used.

The company’s headquarters, situated on a four acre site at Creeting St Peter, just outside Ipswich, comprises of the manufacturing plant; the main administration offices; the quality control centre; the research and development departments; and the distribution depot.